So there’s a locally owned chain of gas stations here in Yuma who offer a cash discount.  Overall this seems to be a very popular offering based on the comments I hear around town and see in the letters to the editor of the local paper.

Conversely we also have AM/PM stations who charge a “credit/debit” surcharge.  Which is almost universally despised and complained about at any opportunity by anyone who stopped at one for gas without knowing about it.

Essentially they’re both the same – you get charged more for using a card and pay less if you pay cash.  Yet one marketed as a discount is loved by consumers while the other portrayed as a penalty is hated.   Many times by the same people.

It never ceases to amaze me how easily some people let themselves be misled into lousy deals.